My Interview with Liv Reese

What inspired you to enter the world of social media & why? – I have been modeling and acting for about 6 years and when the industry shut down during COVID I began modeling for brands at home. That led me to content creation and brand photography! I started posting more and more on social media and eventually grew a following and booked campaigns with larger brands.

Did you ever imagine yourself becoming an influencer? – Honestly, yes. I’ve always been a leader rather than a follower and I like to think of myself as a trendsetter. I love taking photos and documenting/sharing my life on social media so it really is the best job. I have so much fun working with brands and getting to review/share my favorite products with my audience.

Growing up, what was your dream job/profession? – When I was younger if you asked me what I wanted to be when I grew up I definitely would say to be famous… I’ve always wanted to model or act! I have always been creative and loved fashion and beauty.

What advice would you give someone trying to enter a career of becoming a content creator? – Don’t give up! It’s all about trial and error and seeing what works for YOU and your account. It takes a lot of time and hard work to grow your following, learn how to shoot/edit/post content, and work with brands so don’t get discouraged and try not to compare yourself to others. Everyone starts somewhere!

How do you define your personal style? – My personal style is very girly and colorful. I like to go big or go home when it comes to my outfits – I style myself head to toe and accessorize with a bag and jewelry! One word to describe me and my style is EXTRA.

What would you say are your style staples within your wardrobe? – I have so many crazy tops so solid bottoms (skirts, shorts, pants) and shoes are definitely staples. I love a good crop top or tank top or oversized button down that you can style in different ways!

What is your favorite beauty brand? – This is a hard one because I have SO many! I love drugstore beauty brands like Wet n Wild, E.l.f Cosmetics, and Maybelline. Dior Beauty is probably my favorite luxury makeup brand, I’m obsessed with their blush! A few of my other favs are Mac Cosmetics, FENTY Beauty, NARS Cosmetics, and Makeup Revolution. My all time fav is probably Morphe because they do creative collabs with MUAs and celebrities!

In your beauty collection, what are your makeup favorites? – Some of my favorite makeup products are FENTY Beauty’s highlight wand, Charlotte Tilbury’s contour wand, NARS liquid blush, the Morphe x Madison Beer channeling surfing eyeshadow palette, IT Cosmetics your skin but better foundation, E.l.f. Cosmetics’s 24 hour camo concealer, dragun beauty’s pink translucent setting powder, benefit 24 hour brow setter, pat mcgrath’s LABS Fetish Eyes mascara, shiseido’s eyelash curler, and Dior lip oil!

If you have to choose one moment from your career so far, what would you consider to be the best & why? – I was just announced as InfluenceHer Collective’s Beauty Influencer of the Year and I could not be more excited! I’m beyond happy and honored. I’m honestly shocked. It means so much to me to have won! I feel like it really solidifies my hard work to date.

My Interview with Mackenzie Judge Host of The Blondie Beauty Podcast

The Blondie Beauty Podcast is a podcast about all things beauty industry. From beauty trends, products, launches, business, and so much more! This podcast is the place for all things beauty-related. Today, I will be interviewing host Mackenzie Judge to talk about how she began her business as a the host of her own podcast, where she is in her career currently, and where she hopes her business will take her for the future.

What made you motivated to launch your beauty podcast The Blondie Beauty Podcast? – I’ve always had an intense passion for all aspects of beauty & within the last couple of years as I’ve wrapped up my athletic career & my college degree, I have been able to put much more focus on this passion. I actually created a beauty blog first which is still up & published, but while I was writing for this blog I realized that I wanted to make more connections & talk more with experts & people in the industry. I interned for a Forbes contributor for two years who also had her own business focused podcast & so I already knew a lot of how to do the back-end work to create a podcast. I decided to launch a beauty podcast to connect with more industry names as well as create content to an audience that loves beauty as much as I do.

How did you decide on what to name your podcast & why? – My whole life I’ve been super bright blonde & it’s always been a nickname or just something people have known me by, is being super blonde. I wanted to mix a little bit of a personal aspect into the name of my podcast & I also loved the idea of Blondie Beauty because of the BB initials we could brand with & use. It makes everything so cute & easy!

In one word what would you say your motto/message is to your listeners? – I would say learn would be my one word as my message to listeners because you truly can never stop learning – especially in the beauty industry. I learn something new every time I interview a guest & I truly love being a constant student of the industry. Knowledge is so important & the more you can learn about your industry, the better it will help you in your own venture of business.

How has your experience been hosting your own podcast? – I LOVE it! I look forward to every aspect from working with my team, creating graphics, planning out guest episodes, connecting with industry leaders & experts, getting to try tons of products & formulations, connecting with my audience on a personal level, working on creating content for them with episodes, giveaways, newsletters, etc! I feel so lucky to be able to do this!

What motivated you to break into the beauty industry with your platform? – My passion for beauty is really what makes me just so driven to always create the best content I can & to be a practitioner in the space really. I love trying all kinds of beauty, talking about it & working with everyone. Our industry really is the best!

Have you had any favorite guests featured on The Blondie Beauty Podcast? – Oh my gosh, I have had some amazing guests on the pod & I am so grateful for every single one of them for taking the time to come on my podcast. I will say I fangirled over Jamie O’Banion, who is the founder of BeautyBio. I’ve always loved her skincare & she’s just such an inspo to me! Lena Korres was amazing to have on to talk about her skincare empire that she’s built, Jessica Chia, who is an amazing pillar to Allure as a whole, Divya Gugnani, the Co-Founder of Wander Beauty, ah the list goes on & on!

What has been the most inspirational part of having this platform in your opinion & why? – I will say I get so inspired by my guests as well as my listeners. My guests really inspire me to keep following my dreams in the beauty industry because a true entrepreneur is never done with where they’re at! My listeners are so inspiring because they will reach out & tell me that they love listening & look forward to listening & that means the world to me! I always want to make sure I’m providing the best content that I can for them!

Are there any beauty trends/beauty brands you’re loving this season? – Ohhh I’m always all about glow! Anything radiant, dewy, shimmer, send it my way! There are so many amazing brands with a glow focus right now that I’m loving, but just a couple off the top of my head would be Patrick Ta Beauty, Westman Atelier, Wander Beauty, Tom Ford, Rodial & Lawless Beauty!

Describe your everyday beauty routine. – Okay for everyday, I don’t get super duper glam but I will always wear a full face. I always do my morning skincare before glam & then I’ll go in with a light cc cream, a bronzer, a glowy blush, a highlight, usually a one wash color on my eyes, brows, a little mascara & a lip! I always always always do nighttime skincare as well & I am someone who washes my hair every night! Lots of at home blow outs.

Do you see yourself involved in the beauty industry long-term? – Absolutely. I am not someone who would work well in the corporate job world. I am so used to working on the go, thinking quickly, handling a million tasks at once, keeping up with the industry & balancing personal life. I could never just sit at a desk & work under someone else my whole life – nothing wrong with it, just not for me! I love the beauty industry because it keeps up with my lifestyle!

Do you imagine yourself creating your own beauty line in the future? – Something may be in the works, you’ll have to see!

For the future of The Blondie Beauty Podcast where do you your brand going? – My goal for the pod is to continue to grow it while it’s still in its first couple years. I definitely want to continue having on amazing guests & keeping it on a weekly basis! My team & I work constantly to make it as accessible & fun for our audience as possible so I would love to see it continue to grow! We love to try to throw in new things all the time as well so be on the lookout for collabs, giveaways & more!

My Interview with Katie Creative Co

  • How did you come up with the concept of Katie Creative Co? Kate Creative Co started out of my desire to create a positive and uplifting place to land on social media. Social media can be so negative and harmful, but I have always seen it as a place that if you want to follow the right people can be inspiring, uplifting, and positive. I wanted Katie Creative Co to be that place.
  • What inspired you to start a small business? – Truly, my business started on accident. I was drawing and illustrating for fun and sharing it on social media and as my page grew, the demand for products grew. I started with stickers but have since grown and changed into a self care collective offering me time essentials for the bold and beautiful!
  • What was the concept behind your most recent release The Caffeine Collection? – As anyone who follows me on social media knows, I am obsessed with coffee. When I was realigning my brand and going in more of a self-care direction, I began to think about the most serene and enjoyable parts of my day and immediately my morning coffee came to mind. I wanted to design cups to make people’s morning just a bit more fun and the caffeine collection was born!
  • At what time did you think you wanted to become a graphic designer? – I would consider myself more a content creator than a graphic designer if we could use that phrase, or even social media specialist. I started off my college career as an education major. Growing up around parents and grandparents who didn’t work in creative fields, I didn’t even know many of these kinds of fields existed. After being elected as VP – Public Relations for my sorority, my eyes were opened to the world of content creation and social media management. I realized that not only did I love it but I was also talented in it. Soon after, I switched my major and began to pursue a career in social media and content creation.
  • Along with being a graphic designer, how is running your own podcast Check Your Aesthetic Podcast? – CYA is probably my favorite thing that I do. Alexis and I started the podcast out of need. We were lucky to have each other to lean on for advice, to rant, or really just to have someone to understand the industry but we realized not everyone had that. So, we created Check Your Aesthetic Podcast – The go-to podcast for self-starting creative twenty-somethings. On the pod, you’ll catch open and honest conversations around entrepreneurship, social media, design, self-care, and trends, within the creative industry. As Alexis and I have said, we are just two girls who have made a bunch of mistakes and want to help other girls avoid making the same ones.
  • Is there any piece of inspirational advice you would like to tell your audience. – If you spend your entire life worrying about what other people think of you, you will never get anywhere. Let go of other people’s judgements and expectations of you and go after what you want!
  • Was there a point in your career where you considered reinventing your brand? If so, why? – Yes and I did! Because I started my business so quickly, I really didn’t have a plan so a couple of months ago I realigned my business and came up with more of a plan. If you want to hear more about how I did that, check out Episode 42 and 47 of Check Your Aesthetic!
  • How would you say you’ve changed creatively since starting your small-business? – I have definitely grown so much creatively since starting my business. I have learned where my skills lie and where I may lack and learned to be comfortable with that. I have also learned that it’s ok not to box yourself in– you can still stick to one “aesthetic” while giving yourself some room to breathe creatively.
  • How would you define your own aesthetic? – I am attaching the KCC vision statement here because I feel like it describes KCC super well– much better than I could with just visual words.

Katie Creative Co. is a self-care collective that inspires, encourages, and equips its community to live fuller, more creative, and happier lives through lifestyle products and more. From the moment someone enters our “world”—whether via socials, the Check Your Aesthetic Podcast, our website, or elsewhere—they instantly feel seen. They know they have a place in the KCC community. Their mood shifts and brightens because of our uplifting, relatable content and fun, unique products; they’re immediately inspired to create more beautiful moments in their everyday life. When someone chooses to start integrating KCC products into their self-care and wellness routine, they experience the joy of supporting a small, woman-owned business, but they also experience much more than that…KCC supporters and customers feel like they’re a part of something—a movement that brings mental health to the front of the conversation. A community that believes and embodies the fact that taking great care of yourself isn’t a chore, it isn’t a luxury, it’s a fun and romanticized part of their daily and weekly routine. It’s our vision to make the little moments in our people’s lives even sweeter, so they keep coming back for more of what makes them feel alive, creative, encouraged, and free.


Flames surrounded her within her sightline. That’s all that she could see standing in front of her. She knew that she would rise above the fire to become a phoenix rising from the ashes set around her world. She would set a path blazing behind her with every step she took towards the sunlight. She would set fire to her past, leaving only her present in front of her for the taking.

My Interview with HannahElleCo

Today I will be interviewing one of my favorite creative content designers on the Etsy platform explaining how she began her small business, what inspired her designs for her audience, and where she is now in her career online with her shop.

  • What is the significance behind the name HannahElleCo? – When trying to choose a name for my shop I wanted to come up with something that was meaningful to me. It took me a long time to land on an official name, but that was something that wanted to have set in stone before I officially launched my store! I didn’t think that my name really rhymed with anything, because my middle name is actually Elizabeth. One day I was talking about it with my mom, and she just says “why don’t you just shorten it to Elle, and it would sound better.” In that moment I was like wow you’re right. Technically my mom actually helped me come up with my shop name!
  • What does the term shop small mean to you? – Prior to starting my own small business, I am not sure what the term “shop small” meant. I knew that there were smaller businesses who deserved our support, but I did not did not realize to what extent. I know that this is cliche, but large e-commerce websites like Amazon don’t do a ‘happy dance’ when you order from them, but small shops like myself do! I think it is so important to shop small because we put so much thought and time into every single thing we make! When you shop local or small businesses, not only are you getting a unique product but you are also getting to be a part of a community. I definitely think that we should continue to celebrate small business culture!
  • When was the moment you knew you had the creative niche/ability to turn your hobby into a career for yourself? – Ever since I can remember. Art in general has been a key part of my life. In high school I was a part of our AP art program where I was able to thrive artistically. After graduating and going off to college I found myself not really having the time for that creative outlet anymore, which was really hard for me. When COVID-19 hit, I was able to fall back to that passion once again, as I finally had the time. It’s funny because I actually did not initially start my business thinking that it would turn into what it has. It actually evolved down a few paths. Last spring I started out by painting a table for my roommates and I. My friend’s brother saw it and wanted one for himself. I had so much fun making his vision come true with that process, but it was extremely time-consuming and took me around 3 weeks to finish.
  • As far as the creative process/when creating what inspires your designs? – When it comes to my creative process, I wouldn’t say that there is one thing in particular that inspires my designs! It’s actually kind of funny because most of my ideas just pop into my head randomly throughout the day, and I will put out the notes section in my phone and quickly jot down my thought before it disappears. Most, if not all of my designs have come to me at the most random times. I find it super hard for me to make myself sit down and focus on coming up with a design. Most times I’ll just come out empty-handed.
  • For your shop, which design has been your favorite to make? – I have honestly had so much fun creating all of my designs! I think I would say my favorite ones to create have been my most recent shirt and crewneck. I just think that the bright bubblegum pink was so fun to use!
  • Was there ever a mentor/inspirational figure that inspired you to start your business? If so, who and why? – There has never really been a specific mentor in my life who has owned a business to help me. I have had to navigate this process through a lot of late nights and endless researching. I would have to say I am thankful for my mom. She has been so supportive of me throughout this whole process and pushing me to continue.
  • Did you ever think you would be where you are now in your career today? – When I started my small business, I definitely did not think I would be where I am today. While I still think I have a lot of more growing to do, when I first started out I thought that it was just going to be a fun hobby making stuff for friends and I to wear. I am so thankful to all my friends, family, and everyone who has supported me throughout the way, pushing me to go on.
  • If you could give advice to someone starting out on this career-path what would you say to them? – If I could give advice to someone just starting out and wanting to create their own small business, I would honestly tell them to just start. That is the hardest part of it all, at least I know it was for me.
  • What has been your favorite experience within your journey as an Etsy business-owner? – I would have to say my favorite part of becoming a small business owner has just been all the people that I have met throughout the journey. I have met so many genuine individuals through Instagram, who have been so supportive of me. It is crazy to say that, because before I started my shop I never thought I would have been able to build actual friendships over the Internet. Truly I am so appreciative.
  • Where do you see yourself and your business in the next year? – In the next year, I really hope that I can continue to grow Hannah Elle Co and continue creating designs that I love! It means so much to me to see people wearing and enjoying things that I have designed.

Follow Hannah Elle Co on Etsy for more creative content, and inspiring designs. She is truly such a talent to the Etsy platform, and I highly recommend anyone looking for fun fashions to look no further. Her shop is right here.